Time to change
Sweden – An advert for pension management company SPP shows consumers how small changes today can make a difference decades from now.
- SPP shows how it has Whole-system Thinking at its core that goes beyond pension savings
- Its new advert visualises the consequences of small choices made in the present
SPP advertisement created by M&C Saatchi Stockholm, Sweden
SPP advertisement created by M&C Saatchi Stockholm, Sweden
SPP advertisement created by M&C Saatchi Stockholm, Sweden
SPP advertisement created by M&C Saatchi Stockholm, Sweden
Helping customers save for their future is not enough, says SPP. The Swedish pension management company, which has been practising socially responsible investment for 20 years, is asking people to share its long-term vision for helping to create a future worth saving for.
SPP’s new advert, by agency M&C Saatchi Stockholm and production company B-Reel, is designed to help people to visualise how ‘small choices can make a big difference’ in the future.
By manually dragging a slider left and right, viewers can move between two conflicting realities, one in which sustainable measures were taken in time, the other when the world has succumbed to a terrible fate of endemic water shortages, crop failure and toxic air – all to a cover of Louis Armstrong’s What a Wonderful World.’
The Big Picture: Visions of utopia and dystopia have become common themes in a post-recession society. Find out more in our Chasm Culture microtrend.
Most Recent
1
Meet the Generation Z anti-tourists changing travel:
Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin,...
2
Mainstream media must be more inclusive of asexual people:
At a time of greater inclusivity, asexual people remain invisible within...
3
Refined Refillables:
Beauty and personal care brands are upgrading the eco-friendly element of...
4
Rob Wood on why music is essential to brand experiences:
The creative director of Music Concierge explains how, by creating distinct...
5
Hair Removal Market:
The conversation on hair removal is changing, from the aesthetics of men’s...
6
Key luxury themes from Walpole Summit 2019:
From the political influences shaping luxury to China’s unstoppable rise and...
7
Why SPF alone will no longer cut it:
SPF product sales are rising, but so are cases of skin cancer. Sylvie Giret,...
8
Skintellectual Haircare:
Drawing on ingredients and formulations found in skincare, new products and...
9
Eco-fitness:
Gyms are harnessing the power of people’s workouts to reduce energy...
10
African E-commerce Market:
Increased internet access and a booming youth population are driving the...
11
Why have luxurians become Doomsday fanatics?:
The rich are spending billions of dollars preparing for disaster. Why aren’t...
12
Are head office staff the new retail influencers?:
To help build consumer trust and product authenticity, brands are starting...
13
Prescription Supermarkets:
Grocery retailers are assuming a new role as dietary advisers, educating...
14
Is retailtainment the future of e-commerce?:
NTWRK is shaking up retail with its pop culture-powered video commerce app....
15
