Time to change
Sweden – An advert for pension management company SPP shows consumers how small changes today can make a difference decades from now.
- SPP shows how it has Whole-system Thinking at its core that goes beyond pension savings
- Its new advert visualises the consequences of small choices made in the present
SPP advertisement created by M&C Saatchi Stockholm, Sweden
SPP advertisement created by M&C Saatchi Stockholm, Sweden
SPP advertisement created by M&C Saatchi Stockholm, Sweden
SPP advertisement created by M&C Saatchi Stockholm, Sweden
Helping customers save for their future is not enough, says SPP. The Swedish pension management company, which has been practising socially responsible investment for 20 years, is asking people to share its long-term vision for helping to create a future worth saving for.
SPP’s new advert, by agency M&C Saatchi Stockholm and production company B-Reel, is designed to help people to visualise how ‘small choices can make a big difference’ in the future.
By manually dragging a slider left and right, viewers can move between two conflicting realities, one in which sustainable measures were taken in time, the other when the world has succumbed to a terrible fate of endemic water shortages, crop failure and toxic air – all to a cover of Louis Armstrong’s What a Wonderful World.’
The Big Picture: Visions of utopia and dystopia have become common themes in a post-recession society. Find out more in our Chasm Culture microtrend.
Most Recent
1
Why retail programming will outshine product:
A new template is emerging for a successful shopping experience, and it has...
2
How these influencers are changing the narrative on ageing:
With 68% of consumers aged over 65 believing that advertisements typecast...
3
Emerging Youth: South Africa:
Amid high unemployment rates, South Africa’s restless youth population are...
4
Solar-powered rooftop gardens could be the next-generation community farms:
Solar designer Marjan van Aubel imagines how in the cities of the future, we...
5
Four key themes from Web Summit 2018:
At this year's Web Summit, loneliness emerged as the next frontier in health...
6
The post-subculture movement of South Africa’s teens:
Jamal Nxedlana, creative director of Johannesburg-based youth intelligence...
7
Conscious Play:
With people now acutely aware of the impact of their consumption on the...
8
Neil Grimmer on how to make personalised nutrition accessible:
The founder of Habit believes brands must not cut costs at the scientific...
9
Bullying Backlash:
With cyberbullying becoming an epidemic, brands are empowering...
10
Blockchain biology:
Blockchain-based services are empowering consumers not only to...
11
Anxiety Rebellion:
Instead of numbing their anxiety with substances or indulging in other...
12
How Amos Rex is driving the future of art museums:
Rehoused in a neglected Helsinki pavilion, Amos Rex is described as the...
13
Video games are an untapped opportunity for brands:
As the physical and digital worlds continue to blur, brands have an...
14
Displaced Drinks:
As climate change affects where ingredients are grown and consumers demand...
15
