Bentley Inspirator, UK Bentley Inspirator, UK
Bentley Inspirator, UK Bentley Inspirator, UK
Bentley Inspirator, UK Bentley Inspirator, UK
Bentley Inspirator, UK Bentley Inspirator, UK

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25 : 09 : 2015 Bentley : Inspirator App : Emotional Recognition Technology

UK – British car-maker Bentley is harnessing the power of emotion-recognition technology in its latest app.

  • The Bentley Inspirator app uses a smartphone’s front camera to read facial responses
  • It then generates the user’s ideal car based on their reactions

As the saying goes, the eyes don’t lie. To promote the release of its Bentayga SUV, Bentley is helping consumers design their perfect car by measuring their subconscious responses to a series of visual stimuli.

The Bentley Inspirator app analyses a user’s facial movements using emotion-recognition technology and then pools this data to find the images that elicited the strongest emotional response.

A personalised Bentayga SUV car is then generated from the images that elicited the strongest emotional response and features a bespoke interior, veneer, paint job, wheels and name.

The Big Picture: The luxury sector is evolving. For more on Digital Access All Areas, Altruvation and New Urban Guilds, buy your copy of our Luxury Futures 2015 report.

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