Global – Traditional markers of identity, including gender and race, are being re-assessed as identity becomes more nuanced.
In our summer macrotrend, we examine how broadening representations of gender and sexual orientation in the media and advertising, and an increasingly inclusive approach to race, will have greater implications on society.
In Neutral Culture we explore the ebbs and flows of identity, and why this cultural moment may have lasting effects on everything from retail merchandising to a novel approach to parenting.
The Big Picture: Brands can no longer make assumptions about people based on traditional identity markers. To learn more about Agender Retail, the Trans Tipping Point and Mirrored Media, read our report on Neutral Culture.