Kith store designed by Snarkitecture, Brooklyn. Photography by Nolan Persons Kith store designed by Snarkitecture, Brooklyn. Photography by Nolan Persons
Kith store designed by Snarkitecture, Brooklyn Kith store designed by Snarkitecture, Brooklyn. Photography by Nolan Persons
Kith store designed by Snarkitecture, Brooklyn. Photography by Nolan Persons Kith store designed by Snarkitecture, Brooklyn. Photography by Nolan Persons
Kith store designed by Snarkitecture, Brooklyn Kith store designed by Snarkitecture, Brooklyn. Photography by Nolan Persons
Kith store designed by Snarkitecture, Brooklyn Kith store designed by Snarkitecture, Brooklyn. Photography by Nolan Persons

Cereal fashion

09 : 09 : 2015 Kith : Snarkitecture : Cereal Cafe

New York – Snarkitecture has designed an all-white and mirrored home for Brooklyn’s first cereal café. The monochrome destination brings niche dining and cult shopping by Kith to Prospect Heights.

  • Cereal café follows London’s lead in ode to breakfast treats
  • Concept store combines stylised snacks with fashion and sportswear

Following the format of a convergence retail space, or a concept store, the shop sells a diverse assortment of products, from trainers and clothes to cereal with a range of milks and toppings. The store includes a VIP area with a bar and screening room, and stocks labels including Alexander Wang, Off-White, Pierre Balmain, Public School, Norse Projects, John Elliott + Co and Canada Goose.

Kith founder Ronnie Fieg is in discussions with Nike to create a gift purchase card that provides a free Nike and Kith-designed tennis ball for every four boxes of cereal. The installation that now occupies the front section of the store, The Archive Room, also promotes a Nike trainer.

The Big Picture: London already has its own Cereal Killer Café with a similar passion for the sugary breakfasts that many were forbidden to eat as children. Read our Seed here.

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