Masha & Tess for Marques Almeida, London Masha & Tess for Marques Almeida, London
Alice & Jaz for Marques Almeida, London Alice & Jaz for Marques Almeida, London
Ronan for Marques Almeida, London Ronan for Marques Almeida, London

Mail order

08 : 09 : 2015 Marques'Almeida : Autumn/ Winter 2015 : Email

London – Fashion house Marques’Almeida has launched its autumn/winter 2015 collection exclusively via email.

  • Founders Marta Marques and Paulo Almeida wanted a more personal way to increase the brand’s fanbase
  • Campaign includes photography by Ronan McKenzie and Alice Neale, using friends of the brand as models

‘We used to spend lots of time on emails and it was amazing as we ended up knowing more about many clients and also understanding what they liked and how they saw the brand,’ Marques and Almeida told i-D.

In a bid to keep this bond intact, Marques and Almeida invited fans and friends to find out more by sending out an initial email with just two campaign images along with questions including, ‘Do you want to know more about this campaign? Will you share it and when? What makes you share an image on social media?’, explaining that each email would be personalised to meet their individual tastes.

The Big Picture: According to digital strategist Martin Hayward, loyalty is earned among Deletist Consumers by building long-term relationships based on mutual trust. 

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