Vegan butcher

Following the success of their farm-stand business, crafting artisan meat-imitation products, brother-and-sister team Aubry and Kale Walch have opened their first shop in downtown Minneapolis.

Their vegan butcher’s will sell the duo’s signature line of wheat gluten- and tofu-based ‘meats’, including alternative versions of Italian sausage, smoky house ribs and maple-glazed bacon, ‘complex and flavourful products that will satisfy any herbivore, omnivore and even self-proclaimed carnivores’.

The shop will also sell hand-crafted vegan cheeses, ‘meat’ rubs, marinades, bread and gluten-free products, as well as seasonal Thanksgiving ‘turkeys’ and holiday ‘hams’.

The Big Picture: Consumers are actively choosing to reduce their meat consumption without making the full commitment to vegetarianism, recognising that meat is no longer an essential element of a satisfying, wholesome meal. Find out more in our Flexitarianism Market report.