What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Gin school
London – Hendrick’s has brought help to bar staff with an online training site devoted to the ‘peculiar perfection’ of gin and tonic.
- Site guides visitors through a series of gamified challenges
- Gives bar staff the knowledge needed to craft a perfect Hendrick’s gin and tonic
Screenshot of Hendricks's training site, London
Screenshot of Hendricks's training site, London
Screenshot of Hendricks's training site, London
Screenshot of Hendricks's training site, London
Hendrick’s boasts of its ‘absurdly complicated, entirely inefficient’ method of gin-making and its online training site is true to form. Under the guidance of Hendrick’s global brand ambassador and New Gent David Piper, visitors set out on a quest to bring the keys to gin glory back from five realms, each of which contains a challenge to be overcome. Yet underneath the eccentricity the trade-only site contains solid advice for bar staff. Did you know, for example, that ice cubes fill the glass to the top? Or that gin and tonic should only ever be served in a highball glass? The neat combination of video and gamified challenge educates as it entertains.
The Big Picture: Gin has gone from drinks outsider to celebrated best-seller. For more on resurrected spirits, watch our documentary short on vermouth brand Belsazar.
Most Recent
1
Futures 100 Innovators : May:
The fifth instalment of our Futures 100 Innovators spotlights people...
2
Psychophysical Identities:
A new wave of designers are exploring how familiar physical feelings can be...
3
Retail-flation Responses:
Amid rising inflation and the knock-on effect of the war in Ukraine,...
4
Why the snow mushroom is the next beauty sensation:
Described as the magic mushroom for moisture, the snow fungus is entering...
5
Digitised Favelas:
A symbol of economic inequality in Brazil, the favelas are becoming the...
6
Back to the F**kture: Herman Konings:
In the first episode of season two of the Back to the F**kture podcast, The...
7
Betterverse Bites:
Restaurants and chefs are leaning into Betterverse values, using virtual...
8
Mexico’s Drink Innovators:
As Mexican mainstays such as tequila and mezcal go mainstream, new drinks...
9
Plant-based leathers will redefine luxury:
Joey Pringle, co-founder of alternative leather manufacturer Veshin Factory,...
10
Pet Hospitality:
After the pandemic pet boom, new owners are ready to travel again and...
11
Budget Bots:
With consumers financially challenged due to global inflation they are...
12
How to remix the wellness model for Gen Z:
Stephen Mai, the founder of Woo, a next-gen media brand merging content and...
13
Why ambience will define future homes:
While technology is often associated with distraction, digitised ambience...
14
Sustainability Futures On-demand Webinar:
Watch our on-demand webinar to unpack some of the sustainability drivers and...
15