London – Tiffany & Co is bringing a slice of the Big Apple to London with its installation Fifth & 57th.
Tiffany’s installation brings downtown New York to one of London’s busiest shopping destinations. Constructed from hundreds of stacked white boxes that work well in replicating a sprawling cityscape, Fifth and 57th is an interactive installation that transports visitors to the site of Tiffany’s first store and flagship branch located at the crossroads of Fifth Avenue and 57th Street in Manhattan.
Using projection-mapping, the space is a faithful recreation of the avenue, and features a Charlie’s speakeasy bar, coffee and pretzel vendors. There is also a Tiffany store complete with a digital frontage that recreates some of the iconic Tiffany window displays of the past.
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