Club couture

10 : 07 : 2015 Miu Miu Club : Prada : Fashion Show

Paris – Architectural research studio AMO has teamed up with Miu Miu to create an underground fashion metropolis for Prada’s wild child.

  • The Miu Miu Club references the underground and industrial atmosphere of 1990s-style nightlife
  • The fashion brand took over the 1937 palais d’iena for one night of revelry to celebrate the launch of its Croisiere 2015/2016 collection
The Miu Miu Club designed by AMO for Miu Miu, Paris The Miu Miu Club designed by AMO for Miu Miu, Paris
The Miu Miu Club designed by AMO for Miu Miu, Paris The Miu Miu Club designed by AMO for Miu Miu, Paris
The Miu Miu Club designed by AMO for Miu Miu, Paris The Miu Miu Club designed by AMO for Miu Miu, Paris
The Miu Miu Club designed by AMO for Miu Miu, Paris The Miu Miu Club designed by AMO for Miu Miu, Paris

Miu Miu, which was founded as a sensual and rebellious sibling to Prada’s early minimalism, went underground at the official CESE government offices in Paris, turning the building into a 1990s-inspired rave.

Trip lighting, metal piping, PVC sheets and a lot of scaffolding went into creating an atmospheric chamber where revellers were treated to a dinner, fashion show and a variety of musical acts in a one-night-only festival for the senses.

The Big Picture: Captivate your consumer audience with immersive, convivial experiences that elevate your brand to new and unexpected heights. Find out more with our Futuretainment macrotrend.

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