Club couture

10 : 07 : 2015 Miu Miu Club : Prada : Fashion Show

Paris – Architectural research studio AMO has teamed up with Miu Miu to create an underground fashion metropolis for Prada’s wild child.

  • The Miu Miu Club references the underground and industrial atmosphere of 1990s-style nightlife
  • The fashion brand took over the 1937 palais d’iena for one night of revelry to celebrate the launch of its Croisiere 2015/2016 collection
The Miu Miu Club designed by AMO for Miu Miu, Paris The Miu Miu Club designed by AMO for Miu Miu, Paris
The Miu Miu Club designed by AMO for Miu Miu, Paris The Miu Miu Club designed by AMO for Miu Miu, Paris
The Miu Miu Club designed by AMO for Miu Miu, Paris The Miu Miu Club designed by AMO for Miu Miu, Paris
The Miu Miu Club designed by AMO for Miu Miu, Paris The Miu Miu Club designed by AMO for Miu Miu, Paris

Miu Miu, which was founded as a sensual and rebellious sibling to Prada’s early minimalism, went underground at the official CESE government offices in Paris, turning the building into a 1990s-inspired rave.

Trip lighting, metal piping, PVC sheets and a lot of scaffolding went into creating an atmospheric chamber where revellers were treated to a dinner, fashion show and a variety of musical acts in a one-night-only festival for the senses.

The Big Picture: Captivate your consumer audience with immersive, convivial experiences that elevate your brand to new and unexpected heights. Find out more with our Futuretainment macrotrend.

Discover More Daily Signals
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
Shoei’s AR-enabled helmets layer intelligence to enhance riding

Daily Signals

Shoei’s AR-enabled helmets layer intelligence to enhance riding

Japanese helmet maker Shoei has unveiled the world’s first motorcycle helmet to feature a fully integrated augmented reality head-up display (HUD),...
Mobility : Technology : Automotive
Stat: Stress-reducing benefits of exercise are stronger for women than men

Daily Signals

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new dat...
Health And Wellness : Exercise : Statistic
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
Why Estonia’s newest luxury wellness destination is designed around five seasons

Daily Signals

Why Estonia’s newest luxury wellness destination is designed around five seasons

Eha, a new wellness destination, is set to open in summer 2026 on Estonia’s Hiiumaa Island, a UNESCO-protected biosphere reserve in the Baltic Sea.
Luxury : Travel : Health & Wellness
Stat: Gen Z’s career commitment now averages less than two years

Daily Signals

Stat: Gen Z’s career commitment now averages less than two years

Short job stints and sudden exits are becoming standard for Gen Z workers, according to a new US survey by Gateway Commercial Finance, highlighting...
Work : Statistic : Gen Z
Boots and Anya Hindmarch bring everyday joy to the bathroom

Daily Signals

Boots and Anya Hindmarch bring everyday joy to the bathroom

Anya Hindmarch has partnered with Boots on a limited-time beauty concept store on Pont Street in London and co-created a whimsical essentials range.
Beauty : Retail : Collaboration
Heinz redesigns packaging for mess-free eating on the move

Daily Signals

Heinz redesigns packaging for mess-free eating on the move

The Heinz Dipper is a carton for fries with a built-in ketchup compartment, designed to reduce spills and make condiments easier to use outside of ...
Food : Design : Packaging
Stat: Gen Z rethink drinking as Dry January gains momentum

Daily Signals

Stat: Gen Z rethink drinking as Dry January gains momentum

Gen Z may not fit the stereotype of a sober generation, but many are re-assessing their relationship with alcohol.
Drink : Gen Z : Statistic
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN