Mindful moments

09 : 07 : 2015 Paus : Louise Nyborg : Meditation

London – Paus is a new platform from designer Louise Nyborg that encourages people to take a moment to slow down.

  • The site uses interactive games and exercises to create a feeling of calm and relaxation
  • Popular apps such as Headspace are showing why meditation matters in The Now Age
Paus by Louise Nyborg, London Paus by Louise Nyborg, London
Paus by Louise Nyborg, London Paus by Louise Nyborg, London
Paus by Louise Nyborg, London Paus by Louise Nyborg, London
Paus by Louise Nyborg, London Paus by Louise Nyborg, London

Inspired by the global Slow Movement, Paus invites its users to do exactly that, pause and reflect for a little while each day.

The aim of Paus is to facilitate a moment of calm through a desktop or mobile device. Fittingly, the site is a refuge from the frenetic world of online banner ads and flash players, featuring simple animations in soft pastel colours.

Through interactive geometric puzzles, games, breathing and listening exercises, Paus helps users to find time in the day to go slow and focus on being in the moment. Its Daily Slow activities, for example, give users a a different technique each day to help them find the balance between fast and slow.

'Mindfulness is becoming more mainstream which is a sign that people want to slow down,' Nyborg tells LS:N Global. 'I created Paus as way to help explain the Slow Movement to a wider audience and encourage people to find out more about balancing fast with slow.' 

The Big Picture: Physically and mentally exhausted by the online world, consumers are looking to technology to help them switch off. Read our macrotrend The New Sublimity for more. 

Discover More Daily Signals
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN