Probably the best

23 : 06 : 2015 Carlsberg Beer Beauty : CP+B Copenhagen : Grooming

Copenhagen – Carlsberg has launched its own line of men’s grooming products made with beer.

  • Shampoo, conditioner and body lotion made using the brand’s signature brew
  • Developed by agency CP+B Copenhagen, the products feature Carlsberg’s distinctive green colouring and iconic logo
Carlsberg Beer Beauty range Carlsberg Beer Beauty range

The idea for the men’s grooming series came from a study conducted by Epinion for Carlsberg Laboratories, which found that 40% of UK men use their girlfriend’s or wife’s grooming products on a weekly basis, while more than two thirds (67%) would buy grooming products made with beer. Along with cosmetics producer Urtegaarden, Carlsberg set about developing a shampoo, conditioner and body lotion that harnesses the beneficial effects of vitamin B and silicium contained in barley, hops and yeast – the main ingredients in beer – and purported to have beautifying properties for both hair and skin.

‘Men do care about looking good, but they often seem to lack alternatives to the more female-friendly beauty options available,’ Mathias Birkvad, managing director of CP+B Copenhagen tells LS:N Global. ‘With 0.5 litres of real beer in each product, the Carlsberg Beer Beauty series provides men with a manly beauty option.’

The Big Picture: In a booming craft beer market, big brewers are diversifying to capture new audiences. Find out more in our macrotrend The Convergence Economy.

Discover More Daily Signals
Dutch Design Week 2025: Digital afterlives and making space for grief

Daily Signals

Dutch Design Week 2025: Digital afterlives and making space for grief

Dutch Design Week 2025 has so far prompted visitors to question what it means to be human, and what challenges that notion more than death itself.
Dutch Design Week : Design : Global Events
ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

ASOS Live redefines fashion shopping through creator-led video content

ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Fashion : Asos : Retail
Stat: Gen Alpha face stricter screen time controls at home and school

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...
Technology : Gen Alpha : Education
Dutch Design Week 2025: Slowing AI and fostering empathy

Daily Signals

Dutch Design Week 2025: Slowing AI and fostering empathy

The 25th edition of Dutch Design Week has kicked off in Eindhoven with this year’s anniversary theme being Past, Present, Possible. The purpose of ...
Dutch Design Week : DDW : Global Events
Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Daily Signals

Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Food : Drink : Flavour
Stat: Size inclusivity stalls on spring/summer 2026 catwalks

Daily Signals

Stat: Size inclusivity stalls on spring/summer 2026 catwalks

The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway look...
Fashion : Identity : Stat
The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative new campaign, skincare brand The Ordinary is calling out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Misinformation
Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Daily Signals

Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Luxury travel is set to evolve in 2026, with affluent travellers seeking deeper meaning, personalisation and sustainable choices, according to Virt...
Luxury : Gen Alpha : Luxury Travel
Stat: Public confidence in UK food safety reaches record high

Daily Signals

Stat: Public confidence in UK food safety reaches record high

Public trust in the UK’s food system has hit its highest level since 2020, according to the Food Standards Agency’s Food and You 2 survey.
Food : Health : Stat
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN