Honest beauty

05 : 06 : 2015 Beauty Futures : Network Evening : 2015

London – LS:N Global members gathered yesterday (4 June) at The Future Laboratory for our Beauty Futures 2015 Network Evening.

As well as exploring our Ethnographic Vanity Room, guests were taken on a whirlwind tour of the trends shaping the future of global beauty. Members were introduced to some of the early adopters driving the industry forwards in a series of roundtable discussions.

LS:N Global welcomed Asakala Geraghty, creative director at Illuminum, who spoke about the need to embrace fragrance as an art form. Geraghty explained the concept behind Illuminum’s Dover Street store, a mesmeric, primordial space that uses the colour of scent to enliven the experience.

Sarah Fletcher, casting director at Feels, spoke about authentic advocacy in beauty marketing. Feels, a talent discovery platform in partnership with Storm Model Management, understands the increasingly important role social media is playing when it comes to helping brands find their next ambassadors.

LS:N Global also welcomed Louise Bloor, founder of the Fragrant Supper Club, an innovative dining experience pairing food and fragrance. Bloor explained the untapped potential of scent cues and spoke about the need for brands to consider the interaction of all the senses when creating products and experiences.

Following Bloor, LS:N Global’s beauty specialist Victoria Buchanan spoke about the rise of inclusive beauty and the rapidly growing market share of so-called ‘minority’ consumers.

LS:N Global also welcomed Get The Gloss editor-in-chief Susannah Taylor, who, as former beauty editor of Vogue and Glamour, knows more than most about the changing role of media in the industry. Taylor spoke about the rising influence of the blogosphere in beauty and her own platform, which marries the honesty and enthusiasm of independent commentators with her formidable industry expertise.

Finally, guests were treated to the inspiring message of Mauli co-founder Anita Kaushal, whose range of natural beauty products are infused with the healing power of India’s ancient wisdom. Kaushal spoke about beauty as a holistic experience that should nourish both the body and mind.

The Big Picture: For more on beauty’s global rethink, purchase a copy of our Beauty Futures 2015 report.

Discover More Daily Signals
The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative new campaign, skincare brand The Ordinary is calling out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Misinformation
Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Daily Signals

Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Luxury travel is set to evolve in 2026, with affluent travellers seeking deeper meaning, personalisation and sustainable choices, according to Virt...
Luxury : Gen Alpha : Luxury Travel
Stat: Public confidence in UK food safety reaches record high

Daily Signals

Stat: Public confidence in UK food safety reaches record high

Public trust in the UK’s food system has hit its highest level since 2020, according to the Food Standards Agency’s Food and You 2 survey.
Food : Health : Stat
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
Airbnb and Strava champion countryside run-cations

Daily Signals

Airbnb and Strava champion countryside run-cations

Airbnb and Strava are tapping into ‘the rural run-cation’, staycations built around scenic runs, fresh air and connection with friends. As explored...
Sports : Travel And Hospitality : Health And Wellness
Stat: Gen Z lead European travel boom with highest spending and trip frequency

Daily Signals

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Gen Z are driving a significant surge in European travel, outspending and out-travelling all other generations, according to MMGY’s 2025 Portrait o...
Travel
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN