Hot Milk by Sebastian Bergne at the Milk Factory exhibition, Paris Hot Milk by Sebastian Bergne at the Milk Factory exhibition, Paris
Hot Milk by Sebastian Bergne at the Milk Factory exhibition, Paris Hot Milk by Sebastian Bergne at the Milk Factory exhibition, Paris
Ephemilk by Eliumstudio at the Milk Factory exhibition, Paris Ephemilk by Eliumstudio at the Milk Factory exhibition, Paris
Luxe lait by François Mangeol at the Milk Factory exhibition, Paris Luxe lait by François Mangeol at the Milk Factory exhibition, Paris

Milk shake-up

21 : 05 : 2015 Milk Factory : Paris : Luxury

Paris – Designers and students are imagining the dairy products of tomorrow for the Milk Lab pop-up exhibition at the Milk Factory.

In a bid to re-invent milk as a luxury commodity, 10 designers including Sebastien Bergne, Marti Guixé and Sismo along with students from two of France’s most prestigious design schools are exploring new ways to consume and use milk. The exhibition is a showcase for new containers, flavour pairings, recipes and venues, and looks at milk as a material, exploring water-soluble polymers and using milk in a new type of natural ink. ‘Most of the proposals bear witness to contemporary concerns: sustainable development, land conservation and reconnecting the urban with the agricultural,’ says designer Sebastien Bergne, whose project Hot Milk Lab is featured.

The Big Picture: Milk is a product of the moment. In the age of Whole-system Thinking the rise of natural capital is giving products such as milk a new-found sense of luxury. Read our article on Amsterdam’s MelkSalon for more.

Discover More Daily Signals
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
M&S turns compliments into a marketing strategy

Daily Signals

M&S turns compliments into a marketing strategy

Retailer Marks & Spencer is building its positioning around positivity and everyday affirmation with a new campaign encouraging shoppers to sha...
Marketing : Celebrity Endorsements : Retail
Stat: China’s record travel surge signals opportunity for outdoor brands

Daily Signals

Stat: China’s record travel surge signals opportunity for outdoor brands

China’s 2026 Spring Festival generated record-breaking travel and spending, underscoring the scale of domestic mobility and the country’s growing a...
China : Travel : Statistic
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN