Run like the wind

19.05.2015 Nike : FIELD : Force Of Nature
Force of Nature installation created for Nike by FIELD, London

London – Nike invited passers-by to become a Force of Nature at its East London interactive running installation during the Nike Innovation Summit in April.

  • Created in collaboration with digital artists FIELD and hosted at The Truman Brewery
  • Celebrates the launch of Nike Free’s latest collection

Using Kinect technology and a treadmill fitted with customised sensors, the installation took runners through a journey of ‘immersive visual effects that amplified the feeling of getting into the flow of running’.

Cameras captured the runner’s profile before converting it into a digital image that was transformed in time with the rhythm of their steps. Accompanied by Studiokamp’s soundtrack of rushing wind and crashing waves, the effect is hypnotic and reminiscent of our Zoned-Out Spaces microtrend, where designers use digital technologies to create psychedelic experiences.

The Big Picture: The modern workout is anything but ordinary. For more on the changing fitness landscape, see our Body Temples macrotrend.

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