Becoming Marni exhibition with Véio at Venice Biennale. Becoming Marni exhibition with Véio at Venice Biennale.
Becoming Marni exhibition with Véio at Venice Biennale. Becoming Marni exhibition with Véio at Venice Biennale.
Becoming Marni exhibition with Véio at Venice Biennale. Becoming Marni exhibition with Véio at Venice Biennale.
Becoming Marni exhibition with Véio at Venice Biennale. Becoming Marni exhibition with Véio at Venice Biennale.

Shared ambition

14 : 05 : 2015 Venice Biennale : Marni : Véio

Venice – Italian fashion brand Marni is continuing its Marni Prisma 20th anniversary celebrations at this year’s Biennale festival.

  • Becoming Marni exhibition includes 100 wooden sculptures by Brazilian artist Véio
  • ‘Both Marni and Véio explore the power of transformation and strive for the assertive presence of pure form’ – Marni

This is the year of Marni Prisma and the brand has already hosted flower, rooftop and fruit markets from Milan to Art Basel Hong Kong. The latest iteration features a collaboration with Brazilian artist Véio, who has created a series of sculptured wooden pieces to be displayed inside the San Gregorio Abbey. Under the supervision of Marni’s creative director of special projects Carolina Castiglioni, and curated by Stefano Rabolli Pansera, the pieces have been arranged in a tableau, their presence marked by a path the colour of Venice’s waterways, guiding visitors indoors and outdoors as they explore Véio’s primal charms.

The Big Picture: Marni’s brand prides itself on unexpected experimentations. Read our macrotrend The Convergence Economy to find out more about brands that explore other disciplines in order to grow.

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