Transformative Paper by Florian Hundt for University of the Arts and Design Offenbach and BMW collaboration at Salone del Mobile, Milan Transformative Paper by Florian Hundt for University of the Arts and Design Offenbach and BMW collaboration at Salone del Mobile, Milan
Transformative Paper by Florian Hundt for University of the Arts and Design Offenbach and BMW collaboration at Salone del Mobile, Milan Transformative Paper by Florian Hundt for University of the Arts and Design Offenbach and BMW collaboration at Salone del Mobile, Milan
Magnetic Fabric by Lilian Dedio for University of the Arts and Design Offenbach and BMW collaboration at Salone del Mobile, Milan Magnetic Fabric by Lilian Dedio for University of the Arts and Design Offenbach and BMW collaboration at Salone del Mobile, Milan
Organic Interactive Skin by Frédéric Kreutzer for the University of the Arts and Design Offenbach and BMW collaboration at Salone del Mobile, Milan Organic Interactive Skin by Frédéric Kreutzer for the University of the Arts and Design Offenbach and BMW collaboration at Salone del Mobile, Milan
Organic Interactive Skin by Frédéric Kreutzer for the University of the Arts and Design Offenbach and BMW collaboration at Salone del Mobile, Milan Organic Interactive Skin by Frédéric Kreutzer for the University of the Arts and Design Offenbach and BMW collaboration at Salone del Mobile, Milan

Haptic mobility

16 : 04 : 2015 Milan Salone Del Mobile : Material Design : University Of Art And Design Offenbach

Milan Salone 2015 – Students of the Material Design department of the University of Art and Design Offenbach have collaborated with BMW on a series of smart interactive surfaces.

  • The projects explore new forms of tactility that might be applied in the automotive industry
  • BMW has supported the production of prototypes and provided feedback for further development of each project

The collaboration explores how haptic interaction will change our future driving experience. Working alongside the BMW design team, the students developed prototypes and scenarios focused on using surfaces as a medium for communication between the car and the driver. 

‘The theme was set around intuitive interaction through material innovation, replacing all of the buttons we now have in cars with tactile smart surfaces,’ Material Design student Frédéric Kreutzer tells LS:N Global. In his project Organic Interactive Skin, Kreutzer proposes a flexible structure constructed from modular elements that can be used to create aerodynamic elements and control the air flow through the outer surface of the car.

‘We tend to think about cars as fixed structures, like architecture on wheels or like an insect in a hard shell. In my mind that’s not an intuitive approach because a car is more like a large animal and it should have a soft skin that interacts with its environment.’ The highly tactile approach to interaction design is evocative of the Tactile Therapy design direction identified by LS:N Global during Dutch Design Week.

The Big Picture: LS:N Global is reporting live from Salone Internazionale del Mobile. Look out for our coverage in the SeedShows and Inspire sections.

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