wastED by Blue Hill, New York wastED by Blue Hill, New York
wastED by Blue Hill, New York wastED by Blue Hill, New York
wastED by Blue Hill, New York wastED by Blue Hill, New York

Food waste redefined

27 : 03 : 2015 Blue Hill : WastED : Restaurant

New York – Restaurant Blue Hill has opened wastED, a pop-up eatery devoted to the theme of food waste and re-use.

  • wastED recontextualises the concept of food waste throughout the supply chain
  • The UN has proposed that by 2030 global food waste per capita will be halved at the consumer and retailer level 

The team behind the New York restaurant has, for the month of March, collaborated with industry professionals to create pop-up venue wastED. The project aims to shift the perception of consumables and the concept of food waste at each point of the food supply chain. Waste food and seasonal ingredients are the focus of the menu, which changes daily. The functionally of wastED has a parallel purpose – to educate the consumer on the concept of food waste being used in common practice, such as zero-waste café Silo by Joost, and to close the loop of food production in a traditional restaurant environment.

The Big Picture: Consumers are looking for transparency in the supply chain and are more willing than you might think to experiment with food in the name of Whole-chain Thinking

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