The smoking room

20 : 03 : 2015 Japan : Hiroyuki Ogawa : Grand Tree Musashikosugi

Tokyo – Shopping centres can be stressful at the best of times and for those who need a quick cigarette, designers at Hiroyuki Ogawa have created a smoking room for the modern retail environment.

  • Dedicated room where shoppers can stop for a cigarette
  • Liberal attitudes towards smoking have been challenged by policy makers in the last decade
Smoking Room at Grand Tree Musashikosugi by Hiroyuki Ogawa Architects, Japan Smoking Room at Grand Tree Musashikosugi by Hiroyuki Ogawa Architects, Japan
Smoking Room at Grand Tree Musashikosugi by Hiroyuki Ogawa Architects, Japan Smoking Room at Grand Tree Musashikosugi by Hiroyuki Ogawa Architects, Japan
Smoking Room at Grand Tree Musashikosugi by Hiroyuki Ogawa Architects, Japan Smoking Room at Grand Tree Musashikosugi by Hiroyuki Ogawa Architects, Japan

Created for the Grand Tree Musashikosugi shopping centre, the design is a far cry from the dreaded smokers’ prisons found in international airports around the world. A sealed glass exterior shows passers-by into a warmly lit space that marries homely materials of tile, wood and acrylic. The smoking room is extremely effective in ensuring that smoke is removed as quickly as possible via a combination of fans and clever design features. ‘Firstly, by adding the curved wall we induce the smoke to the exhaust outlet on the ceiling,’ says the design team, comprising Ogawa and architect Erika Okamoto. ‘Secondly, by setting up a fan between the ashtray and the exhaust outlet, the second-hand smoke and smoke from people’s mouths are quickly drawn away.’

The Big Picture:
With this kind of space there are opportunities for brands to benefit from the Conviviality Culture engendered by shared experience.

Discover More Daily Signals
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN