What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Berlin – The Proposal exhibition is inviting guests to stay overnight in a gallery showroom.
The Tower, the new guesthouse at The Proposal exhibition in Berlin, goes far beyond the conventional gallery concept with a mobile showroom, in which visitors are invited to stay overnight. With eight beds available, The Tower is presented in an ‘all-glass mini-skyscraper’ boasting 360-degree views of the exhibition on display.’
Visitors are invited ‘to sleep, observe, create’, giving art-lovers and potential buyers the opportunity to form an intense relationship with the artworks on show, with the possibility that this might prompt new impulses to buy. By valuing a proposal over a final piece of art, The Proposal exhibits the prototypes and mock-ups of possible creative outcomes. This one-of-a-kind adventure aims to offer a ‘refuge for the creation and experience of art’.
The Big Picture: Artists are increasingly engaging in Art-spitality to offer unique experiences that use hospitality itself as a medium.