Race pattern: Rapha sportswear inspired by Team Sky’s performance data

25 : 02 : 2015 Rapha : Pro Team : Performance Data Visualisation

London – Cyclewear brand Rapha has been inspired by the world of performance data analytics for its latest range of racewear.

Data Print Collection by Accept & Proceed and Rapha, London Data Print Collection by Accept & Proceed and Rapha, London
Data Print Collection by Accept & Proceed and Rapha, London Data Print Collection by Accept & Proceed and Rapha, London
Data Print Collection by Accept & Proceed and Rapha, London Data Print Collection by Accept & Proceed and Rapha, London
Data Print Collection by Accept & Proceed and Rapha, London Data Print Collection by Accept & Proceed and Rapha, London

Rapha’s Pro-Team range of lightweight, high-stretch jerseys – launched to celebrate signing Team Sky rider Peter Kennaugh – uses data analytics as a key design feature.

The pattern of precisely scaled chevrons featured as the main motif were created using race data from a Team Sky rider over a three-week grand tour. The design, developed in collaboration with studio Accept & Proceed, is a record of the rider’s distance, elevation gained and effort – the fine margins which mean the difference between competing and finishing in the peloton.

For more brands using data visualisation to inspire consumers to up the ante, read our article on Nike’s Your Year/Your Nike+ campaign.

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