Shopping with meaning: The brands that will stand the test of time
Kate Cox at The Age of the Long Near Network Evening, London

Shopping with meaning: The brands that will stand the test of time

London – At The Future Laboratory’s Elder Street HQ last week, senior journalist Rowland Manthorpe spoke to Kate Cox, managing partner of strategy and ideas at Havas Media, to discuss the Meaningful Brands Survey.

Kate Cox at The Age of the Long Near Network Evening, London

London – At LS:N Global’s The Age of the Long Near Network Evening last week, senior journalist Rowland Manthorpe spoke to Kate Cox, managing partner of strategy and ideas at Havas Media, to discuss the Meaningful Brands Survey.

In a global survey of 27 markets, Havas undertook the ambitious project of figuring out which brands truly resonate with consumers.

‘What we discovered was that in lots of markets, that faster, cheaper, quicker mentality is not the way to get people to buy products, especially in the developed world,’ says Cox. ‘They are looking for something different, something that will drive their personal wellbeing and that of their family, and want to make purchases that benefit the world and greater society.’

Asking more than 350,000 participants around the world which brands they would miss should they disappear tomorrow, Cox and her team have uncovered strikingly honest insights into what drives consumers to stick with brands year after year, and the different roles that brands are expected to play in people’s lives.

For more on how long-term thinking will affect brands building towards 100-year business plans, book a place at our Spring/Summer 2015 Trend Briefing. 

Contact Alena Joeyette via [email protected] for more information.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN