Tokyo – Architectural practice Schemata has designed a new clothing boutique with a functional, industrial feel for En Route, a fashion brand produced by United Arrows.
The focal point of Schemata’s design is a scaffold structure in the middle of the space, constructed as a 3D grid from silver and yellow poles. Above is an upstairs room made from plywood and metal grilles, accessed by a bridge. The functional-looking construction is reminiscent of service lifts and the temporary work rooms found on building sites. The boutique features yellow scaffolding clothing rails throughout and En Route integrates exposed piping and the rough concrete framework of the building into its ceiling and shop front.
Workwear is a standing reference in men’s clothing in particular, but enthusiasm continues to grow for hard-working references in retail design as well. Abandoning the sleeker style generated by highly finished materials, many brands now favour structures and details that feel rough, raw and real to create an unpretentious atmosphere.
For more inspiring examples of innovators using an industrial aesthetic, read our Heavy Industry Inspire.