Owen+ Alchemy, Chicago Owen+ Alchemy, Chicago
Owen+ Alchemy, Chicago Owen+ Alchemy, Chicago
Owen+ Alchemy, Chicago Owen+ Alchemy, Chicago
Owen+ Alchemy, Chicago Owen+ Alchemy, Chicago
Owen+ Alchemy, Chicago Owen+ Alchemy, Chicago

Black magic: Bewitching juice bar explores organic’s dark side

16 : 01 : 2015 Owen+Alchemy : Potluck Creative : Occult Enchantment

Chicago – Hubble, bubble, boil and trouble. Logan Square’s Owen+Alchemy is a mixing pot of creative minds who have applied their talents to a bewitching take on the juice bar.

Used to the bright colours and preppy atmosphere usually associated with health food establishments, Owen+Alchemy’s brooding departure sets it apart as the bad boy of the organic food market.

The juice and whole foods bar’s interior, designed by branding agency Potluck Creative, is a living space that looks like an enchanted forest, complete with a living moss installation, hanging plants and bell jars full of ingredients reminiscent of an oddities museum.

A gnarled wooden table dominates the space, encouraging the type of convivial atmosphere that defines Owen+Alchemy’s collaborative approach in which a mix of chefs and herbalists are invited to curate their health-conscious menu.

For more on how brands are harnessing the power of magic and myth in the 21st century, read our Occult Enchantment design direction.

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