CES 2015: Withings makes a smartwatch for the masses

08 : 01 : 2015 CES : CES 2015 : Withings

Las Vegas – At 2015 International CES, French electronics company Withings has released the Activité Pop, an affordable and sport-friendly smartwatch that doesn’t skimp on style.

Withings Activité Pop Watch Withings Activité Pop Watch
Withings Activité Pop Watch Withings Activité Pop Watch
Withings Activité Pop Watch Withings Activité Pop Watch
Withings Activité Pop Watch Withings Activité Pop Watch

In summer 2014, the company launched the Activité. Although beautiful, at £300 (€380, $450) it remained a luxury product, and the leather strap was ill suited to strenuous athletics.

The new Activité Pop, in contrast, is priced at £99 (€125, $149.95) and comes in pop chic colours, making it accessible and appealing to the Swatch-buying public. Water-resistant to a depth of 30m, the device has two dials that indicate time and how far the wearer has progressed towards a daily activity goal. It recognises when wearers are swimming or running, and moves its hands automatically when crossing time zones.

The watch also has an eight-month battery life, ‘which helps us overcome the abandonment issues that a lot of other activity trackers have,’ Arielle Carpenter, senior marketing manager North America at Withings, tells LS:N Global.

Visit LS:N Global throughout the week for more stories from 2015 International CES.

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