A real gem: Artist plays with crystal shards for Jimmy Choo

28 : 10 : 2014 Jimmy Choo : Occult Enchantment : Matt Collishaw

London – To celebrate the opening of Jimmy Choo’s first Townhouse store and the launch of the 2015 Cruise collection, artist Mat Collishaw has created a film and installation for the brand.

Jimmy Choo launch event featuring installation by Mat Collishaw, London Jimmy Choo launch event featuring installation by Mat Collishaw, London
Jimmy Choo launch event featuring installation by Mat Collishaw, London Jimmy Choo launch event featuring installation by Mat Collishaw, London
Jimmy Choo launch event featuring installation by Mat Collishaw, London Jimmy Choo launch event featuring installation by Mat Collishaw, London

Jimmy Choo creative director Sandra Choi has a well-documented love of crystals and gems, and this was the starting point for Collishaw’s short film, Vices. The film also shares its name with a limited-edition capsule collection of crystal-encrusted shoes and bags for the 2015 Cruise collection.

The short film features a model wearing pieces from the capsule collection surrounded by large shards of reflecting light, which are meant to mimic the skyscrapers of London, resulting in a dreamy, kaleidoscopic effect. A digital installation of large crystal shards was presented at an exclusive dinner to celebrate the collection and the opening of the three-storey New Bond Street store.

The other-worldly aesthetic of the designs and the installation represent a Neo-Tolkien attitude towards flights of fantasy. For more on how designers are using references to new-age and fantastical elements, see our Occult Enchantment Design Direction.

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