Dutch Design Week 2014: Graduate to present scent sculptures
Raw Essence by Julie de Mol

Dutch Design Week 2014: Graduate to present scent sculptures

Design graduate Julie de Mol will present a series of sculptural objects for the home at Dutch Design Week inspired by the olfactory qualities of raw materials.

Raw Essence by Julie de Mol Raw Essence by Julie de Mol
Raw Essence by Julie de Mol Raw Essence by Julie de Mol
Raw Essence by Julie de Mol Raw Essence by Julie de Mol

Eindhoven – Design graduate Julie de Mol will present a series of sculptural objects for the home at Dutch Design Week inspired by the olfactory qualities of raw materials.

De Mol’s project Raw Essence will be exhibited at the Design Academy Eindhoven graduation show, which opens on 18 October at the Witte Dame building. Harnessing the natural scents of hay, pine and beeswax, the designer created three objects dedicated for use in the home. While two of the sculptural pieces are designed to release a fragrance, the third uses the qualities of a raw material to absorb smells in the kitchen.

Raw Essence was inspired by traditional practices of using raw materials to influence our wellbeing and create a comforting ambience. ‘I combined the three natural scents into a specific bouquet that evokes the intimate nature of a home,’ de Mol tells LS:N Global.

Designers are increasingly using fragrance to improve our wellbeing and enchant our senses, and retailers are following suit. LS:N Global will be reporting live from Dutch Design Week, so look out for our coverage of the event in the Seed and Shows sections. 

Discover More Daily Signals
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

Daily Signals

Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

As further evidence of our New Era of Gilded Luxury Travel trend, luxury brand Elie Saab has partnered with aircraft manufacturer Bombardier to des...
Luxury : Travel : Hospitality
Stat: UK school satisfaction improves yet disparities persist

Daily Signals

Stat: UK school satisfaction improves yet disparities persist

A new consolidated report from the Department for Education (DfE) reveals that British secondary school pupils are becoming more positive abou...
Youth : Education : School
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN