Whale Song: Installation in renovated ship brings sounds of the ocean to life
My Whale by Tundra

Whale Song: Installation in renovated ship brings sounds of the ocean to life

Saint Petersburg – The Whale is the latest installation from Tundra, an artistic collective made up of musicians, sound engineers, programmers and visual artists who have reimagined the inside of a whale.

Saint Petersburg – The Whale is the latest installation from Tundra, an artistic collective made up of musicians, sound engineers, programmers and visual artists who have reimagined the inside of a whale.

Made for the Brusov, a renovated ship turned art cluster, The Whale is a site-specific installation that reimagines the inside of a whale as a honeycomb of twinkling cells.

The team have made use of the original Austrian design, attracted by the 1,400 hexagonal tiles that make up the ceiling. Using four ultra-short throw projectors, Tundra have designed an immersive lightshow consisting of five main audio-visual pieces that bring the sounds of the whale to life.

Visitors are invited to relax, lie back on the ground, look up and get lost in the rhythmical pulses, soothing ambient sounds and soft blue hues. The installation is also interactive and by placing your mobile on a black box in the centre of the room, you can affect the shapes and colours you see above you.

The Whale is reflective of our increasing preoccupation with a new urban wilderness where the lines between nature and technology are increasingly blurred. For more on how designers and artists are drawing on the interplay between nature and technology, read our Polarity Paradox macrotrend.

Discover More Daily Signals
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN