Warrington – Stressed city workers are being offered jars containing fresh air to encourage them to visit the countryside.
The National Trust fresh air was captured from rural locations across the UK, including the shores of lake Windermere in Cumbria and the woodlands of Box Hill in Surrey, after a survey revealed that going to the countryside made 70% of people feel more relaxed.
The air in the recycled glass jars is meant to give office workers the ‘fragrance of the natural outdoors’, according to the Trust. Each 454g jar contains 0.42g of fresh air and the Trust claims this could relieve stress for up to 10 minutes.
The initiative taps into consumers’ desire for values that express their ethical, environmental and community ideals.