Barcelona – Artte is a restaurant and teashop in the Eixample district of the city that offers a programme of cultural events and a creative lab.
The 400-square-metre building, which opened in July 2014, is divided into three sections: a restaurant-cum-tea room offering Mediterranean-style dishes and a wide selection of teas, a meticulously laid out tea store, and finally, the Lab, a creative space that visual artists, musicians and performers are invited to use. The blending of leisure, culture and creativity is also executed with an impressive list of events, which have so far included painting workshops, classical breakfast concerts and jazz nights.
Artte’s teas are sourced from around the world, including China, Vietnam, Sri Lanka, India, Japan and Africa. The loose leaves can be bought in the store from large white caddies, and teapots are elegantly displayed along the walls, under low lighting.
The elevation of tea as a rare, specialist drink is part of a growing trend that is placing renewed emphasis on refined, unusual teas, and stressing the creativity, art and skill of the process to create different flavours. For more, see our microtrend, A Whole New Blend.
LS:N Global has extensively covered The Convergence Economy trend, tracking brands and businesses that have created spaces where the lines between retail, leisure and experience blur and disintegrate. For more examples, see our macrotrend.