Identity crisis: The Sharded Self Preview

London – At our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how changing values and shifting identities, and most of all technology and the internet, are affecting our sense of self. In one of the macrotrends to be presented, The Sharded Self, we will look at how social media is becoming an integral part of who we are, and how it is altering our lifestyle choices.

In our video preview, LS:N Global editor-in-chief Martin Raymond speaks to LS:N Global insight editor Peter Firth about elasticated personas, how people are splitting their personalities not only offline, but online as well. They also explore how brands and retailers are acting as safe houses for fractured consumers, responding with inclusive retail to foster a new sense of human interaction.

For more on how brands can respond to this new split sense of self, watch the video above and book a place at our forthcoming Trend Briefing on our Eventbrite page.

Watch the previews of our other macrotrends that make up The Me-conomy: Awakening Tech and The Meta-value Matrix.