We, the techno-philes: Awakening Tech preview

We, the techno-philes: Awakening Tech preview

London – In our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how consumers are negotiating their identities in a digital world.

Article/16322 #1
Awakening Tech introduced by Sonia van Gilder Cooke and Martin Raymond

London – In our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how consumers are negotiating their identities in a digital world. Integral to our new sense of self is our continually evolving relationship with technology. To examine this further, one of the macrotrends we will present at the event, Awakening Tech, will look at how technology is making it easier for brands to engage with people, and how it is making the experience better for consumers.

In our video preview, LS:N Global editor-in-chief Martin Raymond speaks to LS:N Global senior journalist Sonia van Gilder Cooke about the trend and why a technologically saturated society will not be the dystopian vision of the future that we might imagine. They discuss how technology is becoming more human and at the same time is helping us to feel more human, as well as what brands can learn from Big Data and how The Jetsons vision of the future is becoming a reality.

For more on Awakening Tech, watch the video above and book a place at the forthcoming Trend Briefing on our Eventbrite page. 

Look out in the coming weeks for previews of our other two macrotrends, The Sharded Self and The Meta-value Matrix.

Discover More News
Louis Vuitton brings La Beauté to life with immersive Soho pop-up

News

Louis Vuitton brings La Beauté to life with immersive Soho pop-up

Louis Vuitton has marked the launch of its first cosmetics line with a limited-time pop-up in New York’s Soho, transforming 104 Prince Street into ...
Retail : Luxury : Beauty
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Stat: US adults are losing confidence in capitalism 

News

Stat: US adults are losing confidence in capitalism 

Stat : Statistic : Money
Knight Frank’s research signals the rise of wellness in luxury real estate

News

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Nike changes Just Do It to Why Do It? in new campaign

News

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
New Zealand’s Department of Conservation merges sustainability and local pride

News

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Stat: The majority of Gen Alpha consumers buy clothes to create content

News

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
John Lewis celebrates 100 iconic products for its centenary

News

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi &am...
Brand Heritage : Heritage : Branding
Monzo tackles financial literacy with The Book of Money

News

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Stat: Light preventative personal care routines on the rise

News

Stat: Light preventative personal care routines on the rise

Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global ...
Stat : Statistic : Health
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN