Social Pool by  Alfredo Barsuglia, Mojave Desert, CA Social Pool by Alfredo Barsuglia, Mojave Desert, CA
Social Pool by  Alfredo Barsuglia, Mojave Desert, CA Social Pool by Alfredo Barsuglia, Mojave Desert, CA
Social Pool by  Alfredo Barsuglia, Mojave Desert, CA Social Pool by Alfredo Barsuglia, Mojave Desert, CA

Private oasis: Pool in the desert encourages reflection

28 : 07 : 2014 Social Pool : New Sublimity Tourism : Los Angeles

California In the middle of the Mojave Desert, a couple of hours’ drive from Los Angeles, is a pool waiting for anyone to find and take a dip.

The eleven-by-five-foot water-filled structure is an art installation, Social Pool, created by Austrian-born artist Alfredo Barsuglia in conjunction with the MAKCenter for Art and Architecture. People who want to visit the pool must make a reservation at the MAKCenter, upon which they will receive the GPS coordinates to the spot in the desert as well as a key to open the protective cover of the pool. There are no signs or indications on the road to the pool: it is a journey that is meant to engender 'time to reflect on social values, dreams and reality' according to the artist.

'Social Pool was conceived as an experience encompassing a potentially transformative journey, a promise of relaxation, the peace of remoteness, all while staying tuned in' reads the MAK Center brochure. The installation combines the desire to digitally detox with the contradictory need to share everything – it is an immersive experience perfect for social media sharing.

For more about this search for remoteness in a constantly connected world, especially when travelling, read our New Sublimity Tourism microtrend.

Discover More Daily Signals
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN