Glitch culture: ​Fashion film inspired by digital overload

London – The shards and shreds, flashes and transparencies of the internet’s visual world are increasingly inspiring designers. In particular, a fascination with digital mistakes is leading to a burgeoning popularity of Glitch art in everything from sculpture to graphics. Now, a new short for fashion film platform SHOWstudio suggests that cutting-edge clothing is also starting to use digital overload as inspiration. 

In addition to a menswear editorial for magazine VMAN, designer Nick Knight and stylist Simon Foxton collaborated to make a film called #asif, which celebrates the jagged semiotics and temporally distorted aesthetic of the digital world. The film pulsates with cleverly assembled 3D visuals made by SHOWstudio’s digital art specialists. 

The film, which stars models and street cast wearing new collections by BEENTRILL, Hood by Air, Craig Green and KTZ, uses clips from digitally manipulated and dissected versions of the editorial as well as from other online events such as fetishistic video clips, icons and error messages. 

'The internet is such a huge presence in life it's bound to issue a new form of art,' says Knight. '#asif is the first step in SHOWstudio's vision of that form.'

For more on how digital overload is affecting consumers and inspiring designers, read our macrotrend The Polarity Paradox.