The Juice Truck by Glasfurd & Walker The Juice Truck by Glasfurd & Walker
The Juice Truck by Glasfurd & Walker The Juice Truck by Glasfurd & Walker
The Juice Truck by Glasfurd & Walker The Juice Truck by Glasfurd & Walker
The Juice Truck by Glasfurd & Walker The Juice Truck by Glasfurd & Walker
The Juice Truck by Glasfurd & Walker The Juice Truck by Glasfurd & Walker

Fruit pastel design: Mobile juice bar opens permanent surrealist-branded store

11 : 07 : 2014 Vancouver : Surrealism : Cold-pressed Juice

Vancouver – Mobile cold-pressed juice bar The Juice Truck has opened its first permanent location.

Like other juice bars, its interiors are cheerful and bright, but the graphic design and branding by Glasfurd & Walker stands out for its playful surrealism. The products are colour-coded with minimal, clear labelling, while the pastel-coloured walls are adorned with posters by designer Alex Proba. Her comical fruit-inspired prints – such as a fantastical hybrid pineapple-watermelon – are displayed alongside large-scale icons of fruit and vegetables and Glasfurd & Walker's own posters of bound up fruit.

The whole design scheme is a high-brow take on the juice bar, bringing together minimalism and playfulness in a harmonious way that expresses The Juice Truck's ethos about juicing that focuses on energy and health rather than on starvation and dieting.

For more on the increasingly refined design aesthetic of juice bars, read our Seed on Roots & Bulbs.

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