Water world: Louis Vuitton takes a retro-modern look at cruise
Louis Vuitton Cruise collection shot by Jurgen Teller

Water world: Louis Vuitton takes a retro-modern look at cruise

Monaco – For his second runway outing as creative director at French luxury brand Louis Vuitton, Nicolas Ghesquière delivered a resort-themed cruise collection that fused retro design aesthetics with modern craftsmanship.

Article/15777 #1
Louis Vuitton Cruise collection Louis Vuitton Cruise collection
Louis Vuitton Cruise collection Louis Vuitton Cruise collection
Louis Vuitton Cruise collection Louis Vuitton Cruise collection
Louis Vuitton Cruise collection Louis Vuitton Cruise collection

Monaco For his second runway outing as creative director at French luxury brand Louis Vuitton, Nicolas Ghesquière delivered a resort-themed cruise collection that fused retro design aesthetics with modern craftsmanship.

While taking inspiration from the coastline for cruise clothing might be a cliché, in Ghesquière’s hands, aside from the Monaco setting, it wasn’t. The collection featured intricate embroidery implying coral branches snaking down a knee-length black and azure skirt while porthole cut-outs decorated a crop sweater worn with waist-high lemon trousers. The aquatic, hyper-natural theme continued with a digital runway showing moving images of waves over rocks, shot by the artist Ange Leccia in Corsica. ‘I liked the spirit of the girls walking on digital water,’ Ghesquière told Style.com

Photographer Juergen Teller created an ad campaign, A Trip or Voyage, with scenes from rocky coastlines. Ghesquière describes the cruise collection as ‘going off the beaten track’ and as being an exploration in transformational clothing.

Luxury brands are placing more emphasis on their cruise collections as they are in store for longer and customers prefer to get a head start on key new season looks. Chanel also held a lavish cruise collection event in Dubai last week, targeting its Middle Eastern customers. For Louis Vuitton, fashion and travel go hand in hand. Read our Luxury Travel Futures market report for the latest industry trends.

Discover More News
Cashify flips Indian wedding tradition to promote smartphone resale

News

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
Stat: New overtourism report maps the global crisis

News

Stat: New overtourism report maps the global crisis

Wellness Retreat Magazine’s 2025 Overtourism Report ranks 40 major cities facing acute tourism saturation – and the data underscores a growing imba...
Statistic : Stat : Overtourism
Foresight Friday: Dede Mivehchi, foresight intern

News

Foresight Friday: Dede Mivehchi, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern&nbs...
Digital Detox : The Great Concert Comeback : Live Music Economy
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN