Sydney – As fresh pressed juices become the world’s favourite health craze, we are seeing a proliferation of new brands. Prodjuice stands out with its glass bottle packaging that looks like it belongs more on a bathroom shelf than in the fridge.
Similar to beauty product branding, the packaging – designed by creative communications agency Folke Army – has a cosmeceutical look with its apothecary-style bottles and minimalist graphics. The label was inspired by infographics, with each ingredient listed on the front with different sized grid lines to represent the amount contained in each bottle.
‘The branding was a simple execution to bring the juice’s unique colour and identity to the forefront,’ says the agency. ‘Rather than showing imagery of fresh fruit, or colours representing the flavour in the label design, it was all about what was in the bottle that mattered most.’