Easy Rider: Hotel explores local turf by bike

18 : 04 : 2014 Localism : Ace Hotel : Shoreditch

London – Famed for its localist approach to hospitality the Ace Hotel is adding a deeply localist string to its bow, a collaboration with cult bike brand Tokyobike to offer guided tours around Shoreditch.

Ace Hotel Tokyo Bikes Ace Hotel Tokyo Bikes
Ace Hotel Tokyo Bikes Ace Hotel Tokyo Bikes

London – Famed for its localist approach to hospitality, the Ace Hotel is adding a deeply localist string to its bow, a collaboration with cult bike brand Tokyobike to offer guided tours around its Shoreditch, East London, neighbourhood.

The tours, launching on Saturday 19 April, will be led by local writer and brand consultant Duncan Riches, who is curating a community of cyclist guides for guests drawn from local journalists, bloggers, designers and creatives. The tours will begin with coffee from the hotel café, Bulldog Edition, and finish with refreshing Lovage juice upon return.

The hotel is offering cycle maps and cycle loans to guests. The collaboration is localist on a number of levels. Not only is cycling so East London, but by wrapping in local insiders to lead the tours, they will be authentic, while also connecting the hotel to the wider Shoreditch community.

These kind of real, hyper-local experiences are increasingly a focus for consumers when travelling. The Ace Hotel is part of a rising number of brands offering them this. Before Ace, Plus One Berlin, the one-bedroom hotel in Berlin, offered guests access to a network of local ambassadors and guides. 

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN