Touching taste: Schwartz creates a sonic poster

10.04.2014 Grey London : Schwartz : Sound
'The Sound of Taste - Feel Flavour' by Schwartz

London – Following their Sound of Taste television commercial, Schwartz and Grey London have taken to a new medium to express the flavours of Schwartz’s spice range – paper. 

Grey London worked with illustrator Billie Jean and print and electronics firm Novalia to create a ‘sonic poster’ that creates sounds when touched – through a Bluetooth-connected app. Jean created the artwork, envisaging what flavour might look like through colours and shapes, while Novalia provided the hardware and conductive ink to complete the multi-sensory experience. Each flavour was assigned a chord and when touched on the paper, playback could be heard through the speakers of the connected smartphone.

‘It’s part of the trade launch of Flavour Shots,’ Ollie Dearn, senior PR manager at Grey London, tells LS:N Global. ‘These posters will be sent to key industry people to drum up interest and excitement in the brand. It is experiential [marketing] but very targeted at this stage.’

Grey London’s exploration of flavour through sound and touch are novel ways of expressing a sensation normally solely experienced through taste.

For more on other designers using sound to create sensory experiences, read our Soundscapes macrotrend.