Emoji style: Brands have fun with iconic designs

Emoji – the little pictograms that have supplanted words as Generation D’s favourite way to communicate – adorn the collection of clutch bags and loafers. It is playful and kitsch, a knowing nod towards today’s youth culture that has permeated other areas of life. 

Emoji may have begun as an easy way to add colour and tone to a text message, but they are quickly becoming a form of communication in their own right. The collaboration is a clever way of co-opting a cultural phenomenon. 

For more on why brands should pay attention to emoji culture, read our US correspondent Shepherd Laughlin’s column, Emoji: The New Visual Communication Tool.