Barcelona – For the recent rebranding of gourmet burger chain Bacoa, design agency TwoPoints played with bold graphics and colour.
The restaurant interior combines contemporary graphic design with traditional Spanish influences. The posters that line the restaurant walls show still-life foodscapes and messages in bold letterpress typeface. The photography portrays the ingredients in a more fresh and natural way and reinforces the handmade and local values of the brand.
Known for its experimental print processes, TwoPoints has created a punchy and playful visual identity across print, online and for the flagship restaurant.
‘The inspiration behind our concept is typical Spanish bars. This is where the idea for the typeface and the colour came from, but the choice of materials in the interior design was also influenced by them,’ TwoPoints’ Martin Lorenz tells LS:N Global.