Unisex beauty: Organic skincare for men and women

The brand makes no distinction between male and female beauty, and its products can be used by men and women alike.

The Province Apothecary line is made by hand using wild, organic and natural raw materials. The traditional skincare products such as cleansers are all formulated for all skin types. The range also includes niche products, such as the beard oil, but all are packaged in the same minimalist and refined blue bottle and blue-label packaging designed to appeal to both sexes.

In our Athena Woman macrotrend, we explore the growth of No-gen Retail. Just as women are rejecting products that are too feminine, men don’t want to be identified solely by their masculinity, especially when it comes to grooming. For more, read our No-Bollocks Boutique microtrend.