Top drawer: Tea house offers a different infusion

For architects Estudio 30 51, the colours, textures and aromas of tea were the starting point for creating the space. The wooden interior acts as a neutral base to display more than 30 varieties of leaf. Each type of tea is placed in a small drawer with a glass top, enabling customers to smell its aroma before buying. On the outside of each drawer is a colour spectrum that indicates the different infusions and acts as a bright central display. The tea is packaged in the same colour as the drawer in which it is stored.

Using the aroma and colour of tea as a selling point and an environmental cue reminds us of our Packaged Interiors microtrend. Read through to see other examples of how retailers are drawing inspiration from packaging to create a unique space that is imbued with the brand identity.