Porto Alegre, Brazil – El Té is a tea house that invites its customers to enter an interior space where the tea leaf is celebrated.
For architects Estudio 30 51, the colours, textures and aromas of tea were the starting point for creating the space. The wooden interior acts as a neutral base to display more than 30 varieties of leaf. Each type of tea is placed in a small drawer with a glass top, enabling customers to smell its aroma before buying. On the outside of each drawer is a colour spectrum that indicates the different infusions and acts as a bright central display. The tea is packaged in the same colour as the drawer in which it is stored.
Using the aroma and colour of tea as a selling point and an environmental cue reminds us of our Packaged Interiors microtrend. Read through to see other examples of how retailers are drawing inspiration from packaging to create a unique space that is imbued with the brand identity.