What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Booming buyers: The Flat Age Society preview
London – In its forthcoming Trend Briefing in March, LS:N Global will be considering The Polarity Paradox, an examination of global demographic shifts, the rise of extreme trends and counter-intuitive behaviour.
With falling mortality and fertility rates, the world is ageing. One of the trends we are exploring is the Flat Age Society, a group of consumers aged over 50, whose increasing spending power and prominence means that brands should focus on them. Members of the Flat Age Society are technology-savvy, love luxury and want more from food than soft textures and vitamins.
For more, watch our preview video above, in which LS:N Global editor-in-chief and The Future Laboratory co-founder Martin Raymond discusses the highlights of the trend with LS:N Global senior journalist Sonia van Gilder Cooke.
Buy tickets and find more information about The Polarity Paradox on our Eventbrite page.
Most Recent
1
Middle Man Beauty Market:
As the men’s beauty category gains wider acceptance, the category is...
2
Exploring future scenarios powered by 5G:
As we enter a new decade, LS:N Global speculates the impact and...
3
Young Nativists:
Generation Z are reconnecting with their indigenous roots, seeking...
4
Promote sustainable design thinking from the start:
The founder of industrial design agency Morrama emphasises the need for...
5
Skincare Networks:
New online platforms are cutting through hyperbolic content with peer and...
6
Flexitarian Meats:
Food products that mix meat with a healthy dose of vegetables are becoming a...
7
Immersive VR journalism:
Designers Jim Brady and Ward Goes on how virtual reality journalism will...
8
Inside Generation Z’s identity crisis:
UAL students Nicole Angus and Nadine Gan, 21, and graduate Lucas Antunes,...
9
Diving into Lush’s phygital experiments:
Charlotte Nisbet talks about the brand’s phygital retail experiments, from...
10
Forget mental health, let’s discuss emotional fitness:
Nick Bennett, CEO and co-founder of Fika, on the student mental health...
11
Grown-up Sodas:
Consumers’ increasingly global palates are driving demand for complex...
12
Privacy Hardware:
As digital privacy and data breaches become pertinent issues, physical tools...
13
Five emerging travel destinations in 2020:
From Red Sea retreats to nomadic Mongolian adventures, in 2020 travellers...
14
Home Eatertainment:
Changing dining dynamics have created a new convenience culture focused on...
15