Butchered: Online video gives consumers the chop

17.01.2010 Food : Education : Cambridge

Cambridge, UK – Putting the butcher knife in the hand of the consumer, a new online video shows people at home how to prepare their own cuts of meat.

Following the popular cooking-show format, The Pig & the Butcher by Vadim Akimenko, meat manager at Massachusetts grocer Savenor’s Market, demonstrates how to separate a pig into different cuts. The video shows how proper butchering avoids waste: after he’s had his way with the 211-pound animal, Akimenko is left with just one pound of meat.

As explored in our Food Trends report, consumers are increasingly interested in skilled preparation and cookery, with a host of new education-oriented cook shops engaging people with the skills associated with chefs and food experts. The butcher’s block might just be the new chopping board.

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