Drink: Notable Seed stories from 2009

Drink: Notable Seed stories from 2009

Drink: Notable Seed stories from 2009

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Portland, Oregon; Atlanta, Georgia; Hilversum, the Netherlands – The most exciting product developments in the beverage market all focused on the consumer.

Ace Hotels collaborated with a local distiller to produce a range of Rough Luxe artisanal spirits for guests’ mini-bars. The House Spirits limited-edition offering was bottled, labelled and dipped in wax by hotel staff, making a tempting change from overpriced vodka miniatures.

Some fizz was injected into the soft drinks market. Using technology previously associated with drug dosing, Coca-Cola’s Freestyle machine allowed consumers to create their own flavour mixes, with over 100 options.

Technological advancements also touched the wine industry. Dutch winemaker 94Wines allowed customers to add a personal message to a gift bottle using QR codes that contained text, photos or video.

The personal touch was the cornerstone across the beverage market, making consumers feel valued once again.

94 wines 94 wines
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