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For the road: Spa car builds in beauty to go

By 10.11.2009 Beauty : Renault : Collaboration

Paris – Auto manufacturer Renault has collaborated with beauty brand Biotherm on its new electric car concept. The Zoe ZE, a fully electric city car, features an intelligent climate control system and a toxicity sensor that closes the air vents when the car is stuck in heavy, polluting traffic. A diffuser emits scented essential oils, depending on the time of day: an awakening scent for night driving, and a relaxing one for the drive home from work. The Zoe’s exterior is also coated in a protective polyurethane gel that prevents minor scratches and marks – meaning the car can be looked after as well as the driver’s complexion is.

Read our report on Brandtocracies for more on partnership brands.

Renault Zoe ZE

Renault Zoe ZE

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