For the road: Spa car builds in beauty to go

10.11.2009 Beauty : Renault : Collaboration

Paris – Auto manufacturer Renault has collaborated with beauty brand Biotherm on its new electric car concept. The Zoe ZE, a fully electric city car, features an intelligent climate control system and a toxicity sensor that closes the air vents when the car is stuck in heavy, polluting traffic. A diffuser emits scented essential oils, depending on the time of day: an awakening scent for night driving, and a relaxing one for the drive home from work. The Zoe’s exterior is also coated in a protective polyurethane gel that prevents minor scratches and marks – meaning the car can be looked after as well as the driver’s complexion is.

Read our report on Brandtocracies for more on partnership brands.

Renault Zoe ZE Renault Zoe ZE
Renault Zoe ZE Renault Zoe ZE
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