Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Moscow Safari

In Moscow, consumer demand for glitz is giving way to a desire for more meaningful experiences.

Bar : Moscow : Chop-Chop

Micro Trends

Check-in commerce

Consumers can now shop simply by being in a store with their smartphone in their hand. Predicted in the 2002 film Minority Report, the use of check...

Check-in : App : Loyalty

Micro Trends

Designer bunks

Hostel : Budget : Boutique

Micro Trends

Istanbul Safari

Istanbul’s Betapreneurs are mining the city’s past to create a Revivalist future.

Building : Armaggan : 333 Km

Micro Trends

Smart Vending

Vending machines used to be dumb, transactional units. You put money in and products came out. Now brands are taking the concept and enriching it w...

Vending Machines : Transactions : Coca-Cola

Micro Trends

Unaged White Whiskies

White Dog, light whiskey and moonshine – a growing number of producers are launching these unaged white whiskies to cater for cocktail-loving consu...

Whisky : Aged : Cocktail

Micro Trends

New York Safari

This most global of US cities thrives on cultural and commercial energy.

Men Science : The Well And The Wick : Reynard

Micro Trends

Viva Mexico

Mexican restaurants once conjured up an image of sombreros, cacti, maracas and moustachioed waiters singing mariachi songs. But now a new wave of r...

Mexican : Mezcal : Artisanal

Micro Trends

Exquisite Corpse

The surrealist game of Exquisite Corpse is back in vogue as designers increasingly use crowdsourcing to make disjointed objects that represent the ...

Crowdsourcing : Collaboration : Serendipity

Micro Trends

Chameleon brands

Smart brands are feeding on the aesthetics of their local areas, and opportunistically adopting the themes and design cues of their surroundings to...

Chameleonic : Independent : Boutique

Micro Trends

Taste-graph commerce

Consumers are inserting online shopping links into their social media feeds as a way to share tastes and get paid by retailers. Since LS:N Global r...

Social Selling : User Curated Retail : S-Commerce

Micro Trends

Lab Talk

Call it the technological revolution. Silicon Valley and London’s Silicon roundabout have made guerrilla businesses, collaborative research and dev...

Laboratory : Innovation : Research

Micro Trends

Thriftstalgia

In the wake of the global financial crisis, a selection of new advertising campaigns and services are being launched that revive traditional saving...

Saving : Layaway : Pre-pay

Micro Trends

Thinking Positive

The language that beauty brands use to describe their products is changing – brands are dispensing with negative fear-based sales pitches and subst...

Language : Cosmetics : Advertising

Micro Trends

Medicars

Do you struggle to squeeze a doctor’s appointment into your day? If so, your car might soon be able to help. A growing number of automotive brands ...

Medical : Cars : Automotive

Micro Trends

The internet of (living) things

As more of our tools and possessions become nodes in the connected world, LS:N Global has observed a new direction in this shift, where animals and...

Internet Of Things : Nature : Devices

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