St Louis, Missouri – US beer brand Budweiser has introduced a digital campaign enabling drinkers to track the origin of their beer, called Track Your Bud.
The campaign features a website and an app. Customers use the app to capture a QR code on their beer bottle, or enter the Born On date found on the bottles or cans on the website. The beer is then linked to a specific brewery.
This is a compelling way for the brand to generate interest in how its beer is made. For more on moves by smart drinks brands to create intrigue, read our Drinks Futures report.