The Future Laboratory

Budweiser campaign shows brand is on track

04.03.2012 Budweiser : Beer : Advertising

St Louis, Missouri – US beer brand Budweiser has introduced a digital campaign enabling drinkers to track the origin of their beer, called Track Your Bud.

The campaign features a website and an app. Customers use the app to capture a QR code on their beer bottle, or enter the Born On date found on the bottles or cans on the website. The beer is then linked to a specific brewery.

This is a compelling way for the brand to generate interest in how its beer is made. For more on moves by smart drinks brands to create intrigue, read our Drinks Futures report.

‘Global insight that inspires thinking, drives ideas and kick-starts innovation.’

The LS:N Global promise

Created by The Future Laboratory, LS:N Global is a trends and insight network that plugs you into what is new, next and innovative in consumer needs and lifestyle behaviour.

Get started Watch video