The Future Laboratory


16 : 05 : 2013 Luxury : Ethical : Manufacturing

Why does a designer shirt cost $800 (€624, £527)? That is the sort of question that led to the founding of Everlane, a California-based online-only fashion retailer that champions radical transparency when it comes to its mark-ups and supply chain. That means customers can trace all of Everlane’s t-shirts, cardigans and belts from the goat the wool grew on – in the case of cashmere – to the finished product.


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